Lead tracking & attribution

Know exactly which ads make your phone ring.

LeadHound captures every call and form, then ties each lead back to the exact campaign, keyword and ad — and pushes conversions straight back to Google & Meta so you can double down on what works.

★★★★★
Trusted by 900+ marketing teams
No credit card required
Attribution overview
Live
Leads this month
1,284
18%
Cost / lead
$18.40
12%
Attributed
100%
every lead
Leads by source
Google Ads62%
Meta Ads24%
Organic9%
Direct5%
New call — 4 min 12 sec
google / cpc · memphis · “plumber near me”
Google Ads

Connects with the tools your marketing already runs on

Google AdsMeta AdsAnalytics 4Plivo CallsZapier
100%
of leads attributed to a source
2 min
to install the tracking snippet
4.2×
average return on ad spend
32%
lower cost per qualified lead
Everything in one place

The complete lead-to-revenue picture

Stop guessing which channels drive real customers. LeadHound connects every call, form and click to the campaign behind it.

Call tracking & DNI

Dynamic number insertion swaps a unique tracking number per visitor, so every inbound call is tied to the exact source, campaign and keyword.

Form tracking

One snippet captures every form submission on your site — no per-form setup — with the full click context attached automatically.

Multi-touch attribution

gclid, UTMs, ad group and creative are stored on every lead. See first-touch and the exact ad — not just “paid search”.

Conversion push-back

Real conversions flow back to Google Ads & Meta with enhanced, hashed match data — so smart bidding optimises to revenue, not clicks.

Ad spend & ROI

Daily spend from every platform is synced and joined to your leads, so cost-per-lead and ROAS are always up to date by campaign.

AI call analysis

Every recorded call is transcribed and scored — lead quality, intent and outcome — so you know which calls actually became customers.

Up and running in minutes

Three steps to full attribution

No developers, no tag manager gymnastics. Paste one snippet and LeadHound does the rest.

1

Install the snippet

Drop a single <script> tag on your site. It captures clicks, swaps in tracking numbers, and listens for every form — automatically.

2

Capture every lead

Calls and forms are recorded with their full click context — gclid, campaign, keyword, ad group and creative — down to the individual visitor.

3

Attribute & optimise

See revenue by campaign, push conversions back to the ad platforms, and shift budget to the ads that actually bring in customers.

From click to customer

Every lead carries its whole story

LeadHound stitches the anonymous click on your ad to the call or form that followed — and everything in between — so no lead is ever labelled “direct / unknown” again.

  • First-touch click captured and preserved across the whole visit
  • Google Ads keyword, ad group & creative resolved per lead
  • Phone calls matched back to the session that dialled
  • Privacy-safe, hashed match data for compliant conversion uploads
Ad click — Google Ads
campaign: memphis · kw: “plumber near me”
Landing page visit
tracking number swapped in · session started
Inbound call — 4:12
qualified lead · scored by AI
$2,400
Conversion pushed back
Google Ads & Meta · enhanced match
Client accounts
6 active
A
Ace Plumbing
412 leads · $16.20 / lead
5.1×
N
Northside Dental
288 leads · $22.90 / lead
3.8×
R
Riverside Law
173 leads · $41.50 / lead
4.4×
Built for agencies & teams

One dashboard, every client and channel

Manage unlimited websites under a single master account, each with isolated tracking, integrations and reporting. Roll results up across the whole book of business — or drill into a single keyword.

  • Per-website isolation for integrations, spend & conversions
  • Agency roll-up reporting across every account
  • A public REST API to push leads from any CRM
  • Real-time new-lead notifications to your team
Integrations

Plugs into your whole stack

Connect your ad accounts once and LeadHound keeps spend, conversions and attribution flowing both ways.

Google Ads

Enhanced conversions, click enrichment & spend sync

Meta Ads

Conversions API with hashed match & campaign spend

Google Analytics 4

Server-side events for every lead you capture

Plivo Telephony

Provisioned tracking numbers & call recording

Loved by marketers

Results teams can finally prove

We cut our cost per lead by a third in two months. For the first time we can see which keywords actually make the phone ring — not just which ones get clicks.
Marcus Reed
Head of Growth, Ace Plumbing
The conversion push-back to Google changed how our bidding performs. Smart bidding finally optimises to booked jobs instead of form fills that go nowhere.
Priya Nair
PPC Lead, Northstar Agency
Managing 20+ clients used to mean 20 spreadsheets. Now it’s one dashboard, and the AI call scoring tells us which leads were actually worth the spend.
Daniel Cho
Founder, Riverside Digital
Simple pricing

Plans that scale with your leads

Start free. Upgrade when the leads start flowing. No long-term contracts.

Starter

For a single business getting attribution off the ground.

$49/ month
  • 1 website · 3 tracking numbers
  • Call & form tracking
  • Google & Meta attribution
  • 1,000 leads / month
Start free trial
Most popular

Growth

For teams running serious paid campaigns across channels.

$149/ month
  • 5 websites · 25 tracking numbers
  • Conversion push-back & enhanced match
  • Ad spend & ROI reporting
  • AI call analysis · 10,000 leads / month
Start free trial

Agency

For agencies managing many clients from one place.

$399/ month
  • Unlimited websites & numbers
  • Master account & roll-up reporting
  • Public REST API & white-glove setup
  • Priority support · unlimited leads
Talk to sales
Questions

Frequently asked

How does call tracking actually work?

Our snippet assigns each visitor a unique tracking number and swaps it into your site’s phone numbers. When they call, the number tells us exactly which visit — and therefore which ad, campaign and keyword — drove the call.

Do I need a developer to install it?

No. Installation is a single script tag in your site’s header, the same way you’d add any analytics tag. Form and call tracking start working immediately — no per-form or per-page configuration.

Will conversions really improve my ad performance?

Yes. LeadHound sends real, qualified conversions back to Google Ads and Meta with privacy-safe hashed match data. That gives smart bidding accurate signals, so it optimises toward leads that become customers — not just clicks.

Is visitor data handled privately?

Contact details used for conversion matching are hashed before they leave your account, and call recordings can be automatically redacted for PCI-sensitive data. You stay in control of retention.

Can I manage multiple clients or brands?

Absolutely. The Agency plan gives you a master account with unlimited isolated websites, each with its own integrations and reporting, plus roll-up dashboards across your entire book of business.

Stop guessing. Start attributing.

See exactly which ads, keywords and campaigns bring in real customers — and put your budget where it pays off.

14-day free trial · No credit card required · Cancel anytime